We opened „sub“, our first shop in 1998 near the Bolzano train station. It was a small skateshop with the most wanted brands. In2001 we had the chance to move from the rough quarter near the train station into a small, lovely alley in the centre of the city. As the years passed, and after lots of tradeshows, travels and showroom visits, we fell in love with workwear and the heritage world. In 2013 we opened our second shop called „sublime" further down the same street. Drop by and say hello.

PeppinoPeppino Denim – Have a look at this amazing Italian brand. Susanne Barta had a conversation with Simona and Alessio; read the complete interview at franzmagazine.com

PeppinoPeppino Denim is a niche premium denim line designed for women. Freely inspired by original workwear and military pants, featuring the same volumes ...

Susanne Barta for Franzmagazine.com- Lukas Höller und Karin Egger sind mit ihrem Geschäft „Sublime“ in der Rauschertorgasse in Bozen eine Stil-Institution. Nicht nur weil sie ihren Qualitäts-Ansprüchen an Kleidung konsequent treu bleiben, sondern auch weil sie begeistert sind von dem, was sie tun, und diese Begeisterung auch ihren Kund*innen vermitteln. Link zum Interview.

Red Wing Heritage creates lifestyle footwear and leather goods with an enduring commitment to American craftsmanship. The boots and shoes are made for modern men and women with over a century of archival inspiration stitched into each pair.

Today, Heritage continues to build on Red Wing Shoe Company’s storied legacy with traditional construction and timeless design. The result is footwear that is crafted with pride to create quality that lasts.

Created in 1938 in Quimper, Armor Lux is an iconic French brand, famous for its clothes inspired by the sea. 

A pea coat jacket, is an outer coat, generally of a navy coloured heavy wool originally worn by sailors of European and later American navies. According to a 1975 edition of the Mariner's Mirror, the term pea coat originated from the Dutch or West Frisian word pijjekker or pijjakker, in which pij referred to the type of cloth used, a coarse kind of twilled blue cloth with a nap on one side.

Reproduction of the Great Depression era 1937 501 Jean, features a cinch back, but no suspender buttons, true to the original. First appearance of the iconic red tab meant to differentiate Levi's jeans from other brands in the marketplace.

Straight fit through seat and thigh, Straight leg, Sits at waist, Composizione e cura, 100% Cotton, Non-Stretch, Crewneck, Patch pocket, Original Levi's® Sportswear label for authenticity