captain santors x superduper leone coppola brown

SUPERDUPER is a Florence-based hat brand founded around 2010–2011, known for combining traditional Italian hat-making with modern design. Each hat is handcrafted, often using high-quality felt, and marked with their signature “earthpiece™” stone. After winning the “Who Is On Next?” award in 2013, the brand gained international recognition and continues producing artisanal hats in their studio at Manifattura Tabacchi in Florence.

Newsboy  cap crafted by Florence’s hat brand SUPERDUPER in collaboration with Bologna’s clothing label CAPTAIN SANTORS.

The eight-panel "newsboy" cap, inspired by newspaper sellers of the late 1800s and early 1900s, was widely worn by the working class during that era. An iconic style that has stood the test of time, it remains a bold statement piece for all ages.

Handmade in Florence, Italy with a dedicated focus on quality and a mindful approach to the art of hat-making.

100% Wool 

Lining 100% Cotton

Our hats are designed to last a lifetime, but they of course age and wear over time. If cared for properly, they will only gain character.

Day to day: Always try to ensure your hands are clean as dirt and grease from your fingers will transfer to the hat over time.

How to clean it: Gently brush off lint and dust with a soft brush or a slightly damp cloth. Avoid overly wet or fluffy fabrics. Use steam to revive a misshapen hat and always handle delicate materials with care.

What if my hat gets wet: If your hat gets wet, let it dry naturally to avoid shrinkage. Don't use a hair dryer.

Hat storage: For storage, it's ideal to keep them in our box. Avoid hanging on hooks to prevent marks.

Our hats are designed for everyone, transcending traditional gender norms. We consider them as extensions of our personalities, rather than as accessories that categorise people based on gender.